Daddy Yankee during the Billboard Latin Music Week Miami 2025 Superstar Q+A with Daddy Yankee panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Miami, FL (October 27, 2025) – Billboard Latin Music Week, the most prestigious and longest-running event celebrating Latin music, returned to the historic Fillmore Miami Beach to once again serve as a dynamic platform honoring the soul of Latin music and culture. Over three days of exclusive panels, conversations, performances, and networking, the event brought together the biggest names in Latin music and the leading experts shaping the industry.
The week kicked off on Monday, October 20, with a vibrant day full of inspiring discussions. Programming began with The Power of Independence, presented by Platoon, where Lenny Tavárez, Pinky Mordan, Yan, and Yon MadMusick highlighted how independence allows artists to maintain creative control and authenticity. “The great thing about being independent is that no one tries to change the DNA of who you are or how you want to project yourself. Today, thanks to social media, we can show who we really are,” shared Tavárez.
The energy continued with BRESH & Zumba: Dancing to the Charts, featuring Atella from Zumba and Bröder from BRESH, who discussed how lifestyle brands drive cultural movements on a global scale. Then, during Let Your Music Speak Louder, presented by Rimas Publishing, Emilio Morales, King Savagge, Machael, and Michelle Maciel shared how to build deeper fan connections and gave a behind-the-scenes look into songwriting, production, performance, and the business of royalties.
Mexican superstar Carín León and his manager and partner Jorge Juárez joined Leila Cobo for The Power Duo, an intimate conversation on building a global brand and breaking both cultural and economic barriers. “They criticized me for being different and new, but we built a label and a personality by being ourselves,” said León, who also announced an upcoming country album.
Later, Breaking a New Artist, presented by SONAR, featured Matt Louis, Slow Jamz, and Siggy Vázquez sharing strategies for standing out in today’s competitive landscape. During The Influencer Effect, presented by L’Oréal, Karime Pindter, La Segura, Mario Ruiz, and Pao Ruiz, along with TikTok’s Gabo Llano, discussed how content creators have become central to music marketing.
One of the day’s most anticipated moments came during In Conversation with Anuel AA and DJ Khaled. “When I started in trap, I used to listen to Eminem and thought, if he can do it in English, I can do it in Spanish,” said Anuel AA. DJ Khaled added, “I’ve always loved Latinos. It’s a blessing to see my brother Anuel where he is now.”
The day wrapped up with the Emerging Artist Showcase, presented by Platoon, featuring standout performances by Jheral, Golden, and MadMusick, followed by the Opening Night Showcase, presented by Boombastic, with sets by Bröder, GALE, J Álvarez, Lauty Gram, Los Ricos, Luck Ra, Mateo Eraña, Yami Safdie, Yas, and more. The night concluded with an exclusive Duetti Party at Dante’s HiFi, officially kicking off an unforgettable week.
Continuing the celebrations, Tuesday, October 21, featured major names like Kali Uchis, Laura Pausini, Ozuna, and Ivy Queen in impactful panels and sessions.
The day began with Cafecito with Immigration Attorney Lea A. Salama DiMitri of Behar Law Group, who discussed artist visa essentials and navigating the U.S. immigration system in the Trump era. Then, the Fillmore stage transformed into a live recording studio for Creating the Hit LIVE, where Pablo Alborán, Julio Reyes Copello, and Riza composed a song from scratch. “From Julio, I learned to never settle and to always seek emotion in what I do in the studio. Rarely do I feel as understood by a producer as I do with him,” shared Alborán.
The conversation expanded with The Globalization of Latin Music, where Interscope Records CEO John Janick said, “What’s key is that an artist has a vision—knowing who they are and where they want to go. We don’t want to be their bosses; we want to be their partners.” Nir Seroussi, Executive VP of Interscope Capitol, added, “Our strategy has always been to invest in talented artists, give them space to grow, and support them every step of the way.”
The Women’s Panel: Global Rising brought together rising stars Aitana, Ela Taubert, Silvana Estrada, Yailin, and Yami Safdie to discuss artistry, visibility, and empowerment. “I released an album that I produced, mixed, and directed the videos for, but there’s still a preconception that a man did it all… It’s important to shine a light on what women are doing at every stage of the creative process; we can all lift each other up,” said one of the panelists.
Then, Desde la Raíz, presented by Billboard Argentina and Billboard Colombia, featured icons Soledad and Silvestre Dangond, who explored how folklore connects generations and fuels creative reinvention.
The morning concluded with an Icon Q&A with global superstar Laura Pausini, reflecting on her journey, creative evolution, and lasting global impact. A highlight came when she performed Bad Bunny’s “Turista” alongside her husband Paolo Carta — a version that will appear on her next album — and closed the talk with an a cappella preview of her upcoming single.
Afrobeats: The New Global Rhythm of Latin Music, presented by Walmart, featured Goyo, Ozuna, and Venesti, exploring how Afrobeats and Latin rhythms are merging to redefine contemporary pop. Music and Film: The Creative Process of Clika, presented by Sony Pictures, Sony Music Latin, and Rancho Humilde, offered a behind-the-scenes look at storytelling across mediums.
Music met sports during The Power of Music and Sports, with Carlos Arroyo, De La Ghetto, and Jowell, who discussed the shared language of community, identity, and fandom that unites both worlds.
In Breaking Stereotypes, Tokischa and Ivy Queen shared a powerful dialogue on feminism and authenticity. “It felt like people were afraid to see us together… Sometimes it’s outsiders who put labels on us,” said Ivy Queen.
The day ended with a powerful Superstar Q&A with Kali Uchis, who reflected on her cultural duality: “It wasn’t a strategy to make music in two languages — it’s who I am, and I bring that into my music.”
As the sun set, guests gathered for the peermusic Showcase & Happy Hour at Stardust Lounge, featuring Alejo, Christian Alicea, Lupita Infante, and Zizzy. The night came alive with Billboard En Vivo with Anuel AA, followed by After Beat – Presented by Billboard Argentina & Billboard Colombia, capturing the pulse and creativity that define Latin Music Week.
After two unforgettable days, the third and final day welcomed iconic figures including Daddy Yankee, Gloria & Emilio Estefan, Carlos Vives, Wisin, and more.
The day began with Cafecito with Pierre Hachar Jr. on AI in Music, presented by The Hachar Law Group, exploring how artificial intelligence is reshaping the industry. Next, The Sony Music Publishing Iconic Songwriter Q&A featured Danny Ocean, who spoke about his global hit “Me Rehúso,” the art of songwriting, and the responsibility of having a worldwide voice.
Then, The Cumbia and Tropical Music Explosion, presented by Andrea Ramírez PR, brought together Grupo 5, Bebeshito, GUAYNAA, Luck Ra, and Olga Tañón with moderator Jessica Roiz to discuss the genre’s massive growth. “The DNA of a country never dies — not merengue, not salsa, not cumbia,” said Tañón.
The energy continued with a Fireside Chat featuring Lyor Cohen and Hannah Karp, diving into global music strategy and YouTube’s evolving role in the industry. Meanwhile, in Power of Podcasters, Dimelo King, Leo Rojas (Escuela de Nada), and Molusco discussed how podcasting is transforming how audiences engage with artists, news, and culture.
Selena y Los Dinos, presented by Netflix, brought Suzette Quintanilla and director Isabel Castro together to discuss their new documentary featuring never-before-seen footage of Selena and her family. The film will premiere in 190 countries worldwide.
Carlos Vives, Emilia, Wisin, and Xavi took part in The Music of the World Cup, exploring the creation of the official anthem for the 2026 FIFA World Cup and music’s power to unite fans globally. “Soccer brings us all together,” said Vives. Presented by Telemundo, the anthem premiered at the 2025 Billboard Latin Music Awards on Thursday.
In the Icon Q&A with Gloria and Emilio Estefan, presented by BMI®, the legendary couple reflected on their legacy and shared advice for the next generation. “You have to be something that represents you — who you are. Prepare, learn, study, so that you can truly be yourself,” said Gloria. Emilio added, “If there’s a song you don’t like, don’t record it. Always have respect.”
Then, The Future of Regional Mexican Music, presented by Walmart, brought together Codiciado, ESTEVIE, Neton Vega, Óscar Maydon, and Xavi, who discussed bringing Regional Mexican music to new audiences around the world.
The groundbreaking panels of Billboard Latin Music Week concluded with a historic Superstar Q&A featuring Daddy Yankee. The global icon reflected on his career, cultural legacy, and new purpose-driven music — marking his first public appearance in three years. “I feel like God has worked in me since I was a child… I want to tell Him, ‘Father, I took the music and multiplied the talent,’” said Daddy Yankee.
The night came alive with artist showcases, including Juanito El Millonzuki ft. Chaparro Chuacheneguer, Gerardo Fernández, and Silvia Zepeda; Regional Mexican Music Takes Over Miami with Kane Rodríguez, Lisa Sáenz, Los Primos del Este, and Joaquín Guiller; and Billboard En Vivo ft. Rawayana, featuring Corina Smith as a special guest.
As part of Billboard Latin Music Week, the prestigious 2025 Billboard Latin Music Awards took place on Thursday, October 23, featuring unforgettable appearances by Bad Bunny, Daddy Yankee, Elvis Crespo, Ozuna, and more. The celebration continued with the official Billboard Afterparty at LIV Miami, hosted by Danny Ocean. Today, Friday, October 24, the week concludes with BRESH MIAMI at M2, bringing the festivities to an electrifying close.
