The specially designed merchandise pays homage to Miami culture and gives back to the community.
MIAMI and ATLANTA (January 16, 2026) – In celebration of the College Football Playoff (CFP) National Championship taking place in Miami Gardens, the CFP and its licensing agent, CLC, have partnered with GRAMMY® Award winning superstar and philanthropist Pitbull to create an exclusive merchandise collection.
Also known as Mr. 305, a nod to the original telephone area code for the city of Miami, Pitbull worked alongside CFP licensee ’47 Brand to create the limited-edition product drop, which features original designs inspired by Pitbull’s own take on the intersection between college football, South Florida and the national championship game.
“Bringing together the CFP, an iconic global artist, and the energy of Miami allows us to connect with fans beyond the game itself, celebrate the unique spirit of the host city, and create something memorable that represents the excitement and passion of the Playoff,” said Rich Clark, Executive Director of the College Football Playoff. “The specially curated collection delivers a Miami flare to our CFP merchandise offerings while supporting the culture and community of our host city.”
Royalties generated from the sale of College Football Playoff merchandise help fund the CFP Foundation’s community engagement initiative, Extra Yard for Teachers. The CFP partnership with Pitbull also includes grant funding, educator recognition, and additional collaborations with his SLAM Foundation, which supports the expansion of K-12 tuition-free, public charter schools in underrepresented communities nationwide, starting with the first school opening in Miami in 2012.
The designs include vibrant colors and graphics that provide a fashionable take on the CFP experience. One design in the collection will be uniquely available to teachers attending this year’s Extra Yard for Teachers Summit on Saturday, January 17, 2026. Pitbull will be speaking at the event to share his personal story of the teachers who positively shaped his journey.
“When you think of Miami and its dynamic, diverse culture, there’s no better representation than Pitbull,” said Nicole Armentrout, SVP of Marketing for CLC. “His global impact and dedicated following align perfectly for this CFP merchandise collaboration, and we are excited to help deliver this unique, fun collection of products to fans.”
The Pitbull x College Football Playoff merchandise collection will be available for purchase in the CFP Shop within Playoff Fan Central, a free family-friendly event that will be held January 16-18 at the Miami Beach Convention Center, as well as online at shop.collegefootballplayoff.com.
