NATTI NATASHA IS THE FIRST LATIN ARTIST TO LAUNCH HER OWN BRAND OF SPARKLING WINE
Miami, FL (July 5, 2022) – While Natti Natasha continues to break the charts with her historic collaboration “Mayor Que Usted” alongside Daddy Yankee and Wisin & Yandel, her sparkling wine brand “Tasha” has become the sales leader in its category in Puerto Rico.
Natti Natasha launched her own brand of sparkling rosé produced in Bordeaux, France last November in Puerto Rico, making history by becoming the first Latin artist with her own brand of wine. After a successful pre-sale, “Tasha” went “SOLD OUT”, in less than 24 hours.
Tasha is available in Puerto Rico and is distributed by CC1 Companies and will soon be available in the Dominican Republic, St. Maarten and the US Virgin Islands. “Our company is always looking to innovate with the products we offer in the market. We are very happy with the work that our sales force has done and of being able to contribute to the success that ‘Tasha’ has had in Puerto Rico,” expressed Alberto de la Cruz, CEO of CC1 Companies. This year, it is expected to be distributed in the United States, Spain and several Latin American countries.
“Tasha” was consolidated as the best-selling sparkling wine in Puerto Rico in the segment of $25.00 or more in the months of January to April 2022, according to a study by IRI, a global company dedicated to market research for the beverage and food industry. “The case of ‘Tasha’ is impressive since it is not an inexpensive sparkling wine and it surpassed world-renowned brands that have been established for a long time in a market as important as this one,” commented Rafael Meléndez, Senior Account Executive of IRI in Puerto Rico.
After a time away from social media, Dominican star Natti Natasha reappeared in the music scene, bringing together the top reggaeton leaders Daddy Yankee and Wisin & Yandel to launch a historic collaboration, “Mayor que usted”. Produced by Raphy Pina, Wisin, DJ Luian and Mambo Kingz, this recently released track pays homage to the beginnings of the urban genre movement but now comes with a bigger force as it includes one of the most imposing women in the Latin music industry, Natti Natasha. Hand in hand with the success that the new single is causing on digital platforms, People en Español chose Natti Natasha for its “50 Más Bellos” acclaimed list, standing out in the #MamasBellas category.
Listen to “Mayor Que Usted” HERE:
