“Among the ten rising stars of the new generation who aspire to
grow and excel”. – Primera Hora
Listen to “R-Sport” HERE.
Miami, FL. (October 28, 2021) – KEVVO is turning up the heat with his newest song “R-Sport.” Released under Interscope Records/Una Visión Quintana Inc., the track will form part of the rising urban star’s upcoming debut album “Cotidiano.”
KEVVO brings a fresh, tropical sound with “R-Sport” where he reflects on how a woman feels while being single. The song marks a turning point in the young artist’s career, as it represents a shift in his music, one where he has adapted much more mature lyrics and a different sound.
“‘R-Sport’ is one of the tracks I identify the most with on my album because you get to hear both sides of me. You get to hear the KEVVO from when I first began my career, and you also get to hear my own evolution as an artist. Now, I am making music with more intense verses, fresh rhythms, and new sounds which is exactly what ‘R-Sport’ is. This song defines me as an artist and marks the essence of who I am and what my debut album will be and I think it’s going to open so many doors,” said KEVVO.
Produced by Ammunation, KEVVO’s mission with his latest release is to empower women all over the world. “With this song, I feel any woman can relate to it and identify themselves within the lyrics. This is a song for them. I want women to play this song as they are getting ready to go out, whether it be for the night or to the beach and just feel empowered. I want this song to be an anthem for them, to feel like they can do anything on their own, to love themselves, and that they don’t need anyone,” expressed KEVVO.
With a larger-than-life personality as loud as his music, KEVVO asserts himself as a 21st century Latin trap and reggaeton rockstar. Fans affectionately refer to him as the “Prince of Perreo,” and he lives up to that name with nearly half a billion total streams and views, dropping one banger after another. In 2019, he emerged from his native Puerto Rico with the breakout single “105F.” The track caught fire as a phenomenon around the globe. The Official Remix -featuring iconic and top reggaeton stars such as Farruko, Myke Towers, Arcangel, Ñengo Flow, Chencho Corleone and Darell- surpassed 423 million YouTube views and 140 million streams and counting. On its heels, he appeared on yet another blockbuster collaboration, “El Efecto (Remix)” by Rauw Alejandro which also featured Dalex, Chencho Corleone, Bryant Myers, and Lyanno. It has generated 223 million streams and 441 million YouTube views.
Reaching another level, he inked an exclusive record deal with Interscope Records in association with Una Vision Quintana, Inc. Even the global pandemic couldn’t slow down his momentum. Getting wild on social media and offering an escape, he launched an original IGTV series, #CuarentenaTV, and hosted virtual club nights through his official Instagram page. In just one week, he even impressively attracted 1 million new followers on his account. Solo anthems followed, including “Tyson,” “No Lo Niegues” with Jay Wheeler, and, most recently “Billetes Azules” with J Balvin. At the same time, he kicked off 2021 opening up his heart with “Desahogo”. His latest single “Te Va Bien” alongside Arcangel, Becky G and Darell has garnered over 30 million views on YouTube and 45 million streams on Spotify. However, everything just set the stage for the 2021 arrival of his official debut Cotidiano. Joined by an all-star cast of guests, the party has just begun for KEVVO. It’s about to get even louder.
ABOUT INTERSCOPE GEFFEN A&M
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop, alternative and Latin. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company www.interscope.com