Billboard’s Co-Chief Content Officer Leila Cobo Welcomed Billboard Latin Music Week Back to Miami Beach, Joined by Miami-Dade County Mayor Daniella Levine Cava, and Latin Stars Bebeshito, Jessi Uribe, Mau y Ricky, Paola Jara and Wow Popy
Taking Place October 19-22, 2026, Billboard Latin Music Week 2026 returns to the Faena Forum Miami Beach with a focus on “Global Consolidation” and a Week of Star-Studded Performances, Exclusive Conversations, and Industry-Defining Moments including the highly-anticipated Billboard Latin Music Awards.
Tickets are available now at BillboardLatinMusicWeek.com.
Billboard also announces En Vivos featuring Fuerza Regida, Jay Wheeler, Zhamira, Conep, a special performance by rising stars SANTOS BRAVOS and more, as well as the all-new Billboard x Eater El Pre Party.
Media Credential Applications for the 2026 Billboard Latin Music Week Are Now Open. Apply HERE.
Miami Beach, FL (September 14, 2026) – Today, global music authority Billboard unveiled the complete roster for the 2026 Billboard Latin Music Week, the most prestigious and longest-running week dedicated to celebrating Latin Music. Among the newly added confirmed participating talent are Ana Mena, Anuel AA, Carlos Rivera, Clave Especial, Conep, Emmanuel Cortes, Ela Taubert, Erick Brian, Grupo Cañaveral, Grupo Frontera, Grupo Niche, Hermanos Espinoza, Kidd Voodoo, Kristina, Lali, Lorna, Mar Solís, Mau y Ricky, SANTOS BRAVOS, and executive panelists including Claudia Ochoa, Cristina Perpina-Robert, Ghazi, Miguel Ramírez, Paz Aparicio, and more. These participants will join previously announced talent, including Aria Vega, Bebeshito, DJ Conds, Fuerza Regida, Greeicy, Jay Wheeler, Jessi Uribe, Kany García, Lola Indigo, Maluma, Paola Jara, Pitbull, Quevedo, RaiNao, Rawayana, Rey Tony & Helabusador, Ryan Castro, Trueno, Wow Popy, and Zhamira, alongside executive panelists Jorge “Pepo” Ferradas, Nat Pastor, Rebeca Leon, Rob Jonas, Tommy Mottola, Víctor González, and Walter Kolm
Taking place from October 19 to 22, 2026, at the Faena Forum Miami Beach, the event will once again serve as a dynamic platform celebrating the heartbeat of Latin music and culture. Tickets are on sale now at BillboardLatinMusicWeek.com.
During the Press Conference, Billboard’s co-chief content officer, Leila Cobo, welcomed Billboard Latin Music Week 2026 back to Miami Beach, joined by Miami-Dade County Mayor Daniella Levine Cava and Latin stars Bebeshito, Jessi Uribe, Mau y Ricky, Paola Jara, and Wow Popy to unveil the full programming for this year’s event. See the full schedule below:
MONDAY, OCTOBER 19:
Daytime Programming
- By The Numbers: The State of Spanish Language Music Worldwide with Luminate CEO, Rob Jonas.
- Beyond the Algorithm: From Viral Moment to Global Fanbase presented by UnitedMasters. Translating 15-second internet attention into a sustainable, global fanbase without traditional major label radio machinery requires intentional cultural infrastructure. We break it down for you.
- Latin Music’s Independent Revolution. It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor (Co-CEO), and Víctor González (EVP, President of Latin America, U.S. Latin, and Spain) will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success.
- Keynote: The Rise of Latin Music Globally with Tommy Mottola, Founder and Chairman, Mottola Media Group.
- The Power Players: Managers Edition featuring Jorge “Pepo” Ferradas, Rebeca Leon, and Walter Kolm.
- Grupo Frontera: Creativity and Expansion presented by The Orchard. The co-founders of BorderTown Records and members of Grupo Frontera: Adelaido “Payo” Solís III, Alberto Acosta and Juan Javier Cantú in conversation with Miguel Ramirez, GM, BorderTown Records and Claudia Ochoa, SVP, México and US-MEX, The Orchard.
- The Stories Behind The Songs: Superstar Q&A with Kany Garcia, discusses her inspiration and process when writing new songs.
- Latin American Touring
- New Urban, a conversation featuring Trueno, Kidd Voodoo, and Quevedo.
- Networking Session: Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions. Participating companies and executives to be announced.
Evening Programming
- SANTOS BRAVOS presented by HYBE Latin America. The new global Latin pop group sits down for a conversation on their first year together, followed by an intimate performance in the Faena Theater. This exclusive event is available only to Latin Music Week registrants. Capacity is limited, and attendance will be first-come, first-served.
- Billboard Latin Music Week Opening Night by Boombastic featuring Ela Taubert, Erick Brian, Kidd Voodoo, Kristina, Lorna and more at Furia Disco Rooftop Miami. Admission is free for Latin Music Week Registrants. Capacity is limited and attendance will be first come, first served. 21+
TUESDAY, OCTOBER 20:
Daytime Programming
- Cafecito Con: Cristina Perpiñá-Robert, CEO of SGAE on AI-generated music and the future of creativity.
- Making the Hit LIVE. Artists and details to be announced.
- The New Mexican Music Generation featuring Clave Especial, Edgardo Nunez, Emmanuel Cortes, and Hermanos Espinoza.
- The Tropical Creators Panel. Artists and details to be announced.
- Film & Music. Artists and details to be announced.
- The Women’s Panel: Global Rising. A conversation with the female powerhouses of Latin Music from around the globe, featuring Ana Mena, Aria Vega, Greeicy, LALI, Lola Indigo, and RaiNao.
- Reparto: Cuba’s Modern-Day Soundscape presented by EMM and Plus Media featuring Bebeshito, DJ Conds, Helabusador & Rey Tony, and Wow Popy.
- Superstar Q&A with Fuerza Regida.
Evening Programming
- Billboard En Vivo: One Night Only featuring Fuerza Regida at Faena Theater. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
WEDNESDAY, OCTOBER 21:
Daytime Programming
- Cafecito con Ghazi: On The Record. Ghazi, CEO, Empire, joins Kristin Robinson, Senior Correspondent (Publishing), Billboard, for this special live edition of the On The Record podcast.
- The Many Faces of Latin Pop Today featuring Mau Y Ricky and Carlos Rivera.
- ‘Like Minded’ panel presented by BetterHelp featuring Maluma in an intimate conversation about mental health.
- Generaciones: Why Nostalgia is Hipper Than Ever presented by Andrea Ramirez PR. A discussion with Mar Solís, Emir Pabon of Grupo Canaveral, and Alex Iñigo, Alex Torres, Fito Echeverria, and Luis Araque of Grupo Niche.
- Love and Music. A candid conversation with superstar couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.
- The Sony Music Publishing Icon Q&A With Maluma presented by Sony Music Publishing.
- Chart History Live: Superstar Q&A with Pitbull.
Evening Programming
- Billboard x Eater El Pre Party. Kick off Latin Music Week’s biggest night at El Pre Party, hosted by Eater and Billboard: an exclusive pregame featuring bites and drinks from Miami’s hottest restaurants, including a special dish in collaboration with Walmart, plus live experiences to get the night started right. Eat your way through the city’s food scene, then head to the main stage for one of En Vivo’s can’t-miss performances. Tickets available HERE. 18+
- Billboard En Vivo featuring Jay Wheeler and Zhamira with special guest Conep presented by Sonesta International Hotels. Tickets available HERE. 18+
“Thank you to Billboard for continuing to choose Miami and for continuing to invest in the music and artists that mean so much to our community and the world. We cannot wait to welcome you back in October. ¡Bienvenidos a Miami y que viva la música latina!” expressed Miami-Dade County Mayor Daniella Levine Cava.
“Latin music has never been so global, so rich, so nuanced and so widely listened to as right now,” said Leila Cobo, Co-Chief Content Officer for Billboard. “Unveiling this program in the capital of Latin music, alongside the mayor of Miami-Dade, gives me enormous pride. Together, we have built a cultural movement and we are eager to share with everyone in the city and the world.”
The 2026 Billboard Latin Music Week kicks off Monday, October 19th, 2026, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities, and more.
Billboard Latin Music Week will coincide with the 2026 Billboard Latin Music Awards, taking place in Miami on Thursday, October 22, and will broadcast live on Telemundo and Peacock. For more information on Billboard Latin Music Week and the latest updates, visit BillboardLatinMusicWeek.com.
Billboard Latin Music Week 2026 partners include AARP, BetterHelp, Harbourview Equity Partners, HYBE Latin America, Lincoln, Maybelline, Shark Beauty, Sonesta International Hotels, Walmart and more.
- AARP joins Billboard Latin Music Week to celebrate the artists, executives and industry voices who have shaped Latin music across generations, highlighting the power of reinvention, longevity and legacy.
- BetterHelp, the largest online therapy platform in the world and Billboard’s Official Mental Health partner, joins Latin Music Week for a live taping of Like Minded, a series about mental health featuring artists from around the world
- Harbourview Equity Partners joins as a sponsor of the Latin Power Players.
- HYBE Latin America joins Billboard Latin Music Week as an official sponsor of Latin Power Players, bringing artist participation to the program through a mix of special performances, panel conversations, and exclusive backstage video content
- Lincoln, as the Official Auto partner for the event, will give attendees the opportunity to reenergize while experiencing their latest Nautilus and Aviator SUVs
- Billboard will introduce Maybe We’re Next, Maybelline’s new music discovery platform, at Billboard Latin Music Week with an immersive content booth and Maybelline product sampling.
- As a category sponsor, Shark Beauty will showcase some of their most popular and newly released products through the week which culminates into a vibrant and photo-ready beauty activation at Wednesday night’s En Vivo.
- Sonesta International Hotels, as the Official Hotel sponsor, will provide exclusive access and experiences to Sonesta Travel Pass Members
- Walmart will return to Billboard Latin Music Week, creating new ways for fans and creators to connect over music, food and culture. This year, Walmart will host intimate conversations spotlighting Hispanic-founded brands through a curated Eater “Pre Party” and sampling experience, and live daytime programming celebrating the stories and traditions shaping Latin culture today.
Follow the event on social media:
- Facebook: @Billboard and @BillboardLatin
- X: @Billboard and @BillboardLatin
- Instagram: @Billboard and @BillboardLatin
- TikTok: @Billboard
- Join the conversation: #BillboardLatinWeek
- @faenamiamibeach







