Courtesy: ABYSS Company
The internationally acclaimed singer-songwriter returns with a cinematic UK Garage-inspired release that transforms rain, longing, and unexpected love into this season’s most captivating soundtrack and opens a new chapter in her artistic evolution.
Miami, FL. (July 15, 2026) What if the song of the summer wasn’t about sunshine, but about the one person who keeps you awake at night? International K-pop superstar SUNMI answers that question with Forever July, a deeply evocative new digital single that reimagines the season through the quiet intensity of unexpected love. Inspired by Korea’s rainy monsoon season, the track replaces carefree summer clichés with a story of longing, vulnerability, and the bittersweet emotions that linger long after the rain has passed. Forever July is available now via ABYSS Company, across all major digital streaming platforms.
Written and co-produced by SUNMI, Forever July blends the rhythmic pulse of UK Garage with warm guitar melodies, atmospheric synths, and subtle electronic textures, creating a sound that feels both intimate and refreshingly modern. The accompanying music video expands on the song’s emotional narrative through rain-soaked streets, gray skies, and umbrellas that evolve from symbols of protection into expressions of emotional openness. Together, the music and visuals showcase SUNMI’s signature ability to turn deeply personal emotions into immersive storytelling.
At the heart of “Forever July” is the recurring sentiment “Cruel, this summer,” a defining emotional thread that underscores SUNMI’s reimagining of summer as a time of bittersweet memories, restless nights, and unfulfilled love.
Since launching her solo career after debuting with the legendary K-pop group Wonder Girls, SUNMI has become one of the genre’s most influential solo artists, earning worldwide acclaim for genre-defying hits including Gashina, Heroine, pporappippam, TAIL, and Heart Burn. Celebrated for seamlessly blending music, performance, fashion, and visual storytelling, she continues to push the boundaries of contemporary pop while inspiring audiences around the globe with every new creative chapter.
With Forever July, SUNMI offers more than a new single; she invites listeners to rethink what summer can sound and feel like. Universal in its emotion yet distinctly rooted in her artistic vision, the release marks another bold step in her evolution as one of K-pop’s most compelling storytellers. SUNMI is available for interviews to discuss the inspiration behind Forever July, her creative process, the growing global influence of K-pop, and the artistic journey behind her latest release.
Watch the Music Video for “Forever July” HERE:
