Nashville, TN (June 4, 2026) – Concord, the world’s leading independent music company, today announced a strategic partnership with Lito Music, the company founded by Lito MC Cassidy. The alliance marks a key step in Concord’s continued expansion within the global Latin music market and reflects its commitment to investing at the highest level in the future of reggaetón.
Lito, one half of the iconic duo Lito & Polaco, is a foundational figure in the rise and development of the Latin urban movement. With a career spanning more than 30 years in the Latin music industry, he helped define the early sound and cultural framework of reggaetón, influencing generations of artists and contributing to projects recognized at the highest levels of the industry.
The strategic partnership will combine Lito’s vision and expertise with Concord’s global infrastructure, teams, and capabilities. The focus will be on building a culturally driven, globally competitive record label that prioritizes world-class execution, strategic artist development, and long-term catalog value creation.
“This partnership reflects where I am today,” said Lito MC Cassidy. “It’s about using my experience as an artist to develop new talent the right way, while continuing to work with established artists to turn them into global stars and take their careers even further into the mainstream market.”
“This initiative is a clear example of how Concord drives growth: by partnering with proven cultural leaders and providing them with the support, resources, and global infrastructure needed to build lasting ventures,” said Tom Becci, Chief Executive of Concord Label Group. “Lito brings credibility, creative instinct, and a deep connection to the culture. Together, we are building a label designed to develop the next generation of talent, support high-impact releases, and significantly strengthen Concord’s presence in Latin music.”
Backed by Concord’s substantial global investment and infrastructure, the collaboration is designed to deliver world-class execution for artists while preserving the cultural authenticity of their music. The agreement represents a major milestone for both parties and demonstrates a long-term commitment to investing in Latin music from its creative and artistic foundation. The first signings and releases are expected to be announced soon.
