Courtesy: Puntería Records/NuLife Entertainment
San Juan, Puerto Rico (March 23, 2026) – This past week, the Baloncesto Superior Nacional (BSN) unveiled its official campaign for the 2026 season, “El BSN se va en fastbreak,” featuring a jingle performed by Elvis Crespo and Jowell.
The initiative is part of the BSN’s strategy to strengthen the season’s visibility and continue expanding its connection with fans through a promotional video—produced by Aquí Se Media—and a jingle that brings together sports, entertainment, and popular culture.
The official jingle, produced by Elvis Crespo, Luis “Pito Manía” Cruz, and Joel Alexis Muñoz “Jowell,” will serve as one of the central elements of the season, contributing to the promotion and identity of the league’s television production.
The campaign will be distributed across the Baloncesto Superior Nacional’s official platforms, as well as through promotional efforts tied to the season, with the goal of reinforcing the tournament’s presence and supporting its visibility throughout the 2026 calendar.
With this launch, the BSN formally kicks off a new promotional phase ahead of its 2026 season, reaffirming its commitment to strengthening its brand and continuing to develop a sports platform that feels increasingly connected to its audience.
The season of “#LaMásDura,” as the BSN is known, kicked off this past Saturday, March 21, with the Leones de Ponce visiting the Palacio de Recreación y Deportes (Recreation and Sports Palace) to face the Indios de Mayagüez in a rematch of the Conference B Finals, airing live on Telemundo. Action continued on Sunday, March 22, when the Cangrejeros de Santurce visited the defending champions Vaqueros de Bayamón at the Coliseo Rubén Rodríguez in a rematch of the Conference A Finals.
For more information about the BSN, visit bsnpr.com, download its official app on Apple and Android, or follow @bsnpr on social media.
