[L-R: Jorge Garza, Tania Velázquez, Carlos Ríos, Isael Gutiérrez, Yadira Moreno, Bárbara Ruelas]
Courtesy: Universal Music Publishing Group
| Miami, FL (October 10, 2025) – Universal Music Publishing Group (UMPG), Universal Music Group’s leading global publishing division, today announced that Grupo Firme and Music VIP Entertainment have extended their exclusive, global publishing agreement. Hailing from the city of Tijuana, Grupo Firme has broken boundaries within Regional Mexican music, leading a new era for the genre. The band has headlined record-breaking tours across the world, and delivered chart-topping hits such as “Ya Supérame,” “Cada Quien,” “El Tóxico,” and “En Tu Perra Vida,” among others. UMPG also represents the full catalog of Music VIP Entertainment, Grupo Firme’s independent label. Recently, the group broke records at Mexico City’s Estadio GNP Seguros with their eighth performance, becoming the first artist or group ever to achieve this milestone. They went on to raise the bar even higher with a ninth show, which was streamed across Latin America on Disney+. Isael Gutiérrez, CEO of Music VIP Entertainment, said: “I’m thrilled to expand this partnership and the mutual trust we’ve built with Universal Music Publishing, led by my friend Yadira Moreno and supported by my friends Jorge, Tania, Carlos, Bárbara, Arantxa, and the entire team. Each of them plays a key role in championing the work of our songwriters and artists. On behalf of everyone, I want to express my deep gratitude for this incredible relationship. My confidence in UMPG is absolute — it’s truly a pleasure to continue building together. “Isael’s strategic vision and Eduin Caz’s unmatched talent keep Music VIP at the forefront of the music industry. We have witnessed the incredible evolution of Grupo Firme, along with all the songwriters in their publishing roster, and we share the same vision and love for music. It’s an honor to take care of their catalog over the years, and we are excited to continue building the future together,” said Yadira Moreno, Managing Director of UMPG Mexico and Central America, and VP of NBD Latin America. Recognized as the leading publisher in the Latin market, UMPG remains at the forefront of Regional Mexican music and its growing global popularity. The company represents many of the genre’s top artists and songwriters, including Carín León, Espinoza Paz, Vivir Quintana, Iván Cornejo, Natalia Lafourcade, Yahritza y Su Esencia, Horacio Palencia, Juan Gabriel, Majo Aguilar, José Alfredo Jiménez, La Arrolladora Banda El Limón, Luis Mexia, Camila Fernández, Banda Los Sebastianes, and Los Ángeles Azules. |
