Courtesy: Red Allies Music
Download Artwork HERE.
Listen to “Maldita Locura” HERE.
Miami, FL. (May 10, 2024) – From social media domination and beauty brands, the finalist of the American Influencer Awards and considered one of the most iconic Latin figures on social networks, Candy Lover, has released her new song “Maldita Locura” in collaboration with the legendary urban singer Ken-Y (Duo RKM & Ken-Y). Candy made the announcement about this new single during a Tik-Tok Live while offering a beauty tutorial.
The idea of this musical group arose during Elysanij’s concert in Puerto Ricoin August of 2023, where Candy Lover was invited to sing alongside the renowned artist. It was there that she met Ken-Y and they discussed the possibility of collaborating. The song was produced by Alfie Musik and Orlando Brinn, while Ken-Y composed the song and later traveled to Los Ángeles to record the music video, thus marking the beginning of an exciting musical proposal.
About her collaboration with Ken-Y, the curator of Tarte cosmetics, Candy Lover, expressed, “It’s a dream come true. Collaborating with one of the artists I grew up listening to their music shows me that I’m on the right path. It is a super sensual song with a unique vibe to feel throughout your body. I’m sure the audience will enjoy the topic as much as I do. “I am truly super excited for this collaboration and everything that is to come.”
This project marks the first step in Candy Lover‘s new musical direction with her record label “Love for Bling”, powered by strategic allies of “Red Allies Music” and Heroes Music, the label and management team behind the singer Elysanij. “Our goal is to ensure that Candy’s vast audience, as an influencer, can enjoy her music. This will be achieved by maintaining the musical quality and production that has characterized us by positioning other female artists in a predominantly male industry,” said Juan Guzman “Juancho”, Executive Producer and President of Heroes Music.
The music video for “Maldita Locura” was directed by acclaimed award-winning filmmaker and film festival veteran, Jorge Xolalpa. Produced through his company Mighty Aphrodite Pictures, Xolalpa describes the experience of directing “Maldita Locura” as a fascinating one. The video was filmed in the city of Los Angeles, where Candy Lover has resided since her adolescence. On the other hand, the choreographer and actor Alexis Vázquez was the creator of the dance movements that complement the song.
Download Press Photos HERE.
This release is just a preview of what is to come in the career of Candy Lover, who will soon release an EP with important collaborations with renowned artists. The Puerto Rican artist, who has more than 12 million followersacross all her social networks and who recently debuted as a host during some prestigious Latin music awards, seeks to break barriers in the industry.
To celebrate the premiere of the video and launch of “Maldita Locura”, Candy Lover brought together more than 150 influencers and content creators this Thursday, May 9 at an event in the city of Los Angeles.
Watch the music video for “Maldita Locura” this May 12 on Candy Lover’s Youtube channel.