Our Work-Sports

Our Work

Today’s competitive landscape requires a tailored strategy that engages audiences. Our approach will embrace cultural passion points and align them with data-driven strategies to create evergreen campaigns. We find the perfect balance to make your dreams come true.

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Daddy Yankee's Pro Padel League Franchise Announcement

The Story

Global music icon Daddy Yankee continually pushes boundaries as both an entrepreneur and philanthropist. Expanding his influence beyond music, he announced his ownership of the new Orlando franchise for the Pro Padel League (PPL), the “Flowrida Goats” .

Objective

To effectively launch the Flowrida Goats franchise, reveal the brand’s identity, and generate widespread media coverage and awareness.

Strategy

Our team led the comprehensive media announcement and blitz for this landmark deal on a global scale, ensuring maximum visibility and engagement.

Execution

Media Announcement: Coordinated the official media announcement of Daddy Yankee’s ownership of the Flowrida Goats franchise.
Brand Identity Reveal: Supported the unveiling of the franchise’s brand identity, ensuring it resonated with both fans and the broader sports community.
Exclusive Coverage: Secured an exclusive feature with top sports trade outlet, Sportico, to highlight the significance of the deal.

Results

Extensive Media Coverage: Achieved over 150 million media impressions across TV, online, and social media channels. Coverage included major outlets such as Sportico, NBC, and CBS Sports, among others.

Conclusion

The launch of the Flowrida Goats franchise, owned by Daddy Yankee, was a resounding success. Through a strategic media announcement and brand reveal, our team ensured extensive coverage and engagement, solidifying Daddy Yankee’s position as a forward-thinking entrepreneur in the sports industry.

Daddy Yankee's Pro Padel League Franchise Announcement

Cotto Vs Canelo

Nevarez team ventured into the sports entertainment realm and was tasked with creating a solid Hispanic-oriented PR strategy that would generate buzz and excitment for the highly anticipated Miguel Cotto vs. Canelo Alvarez Championship Fight to broadcast via HBO Pay-Per-View live from the Mandalay Events Center in Las Vegas, NV. We hosted four press conferences across four U.S. cities for national and international media, continued to generate key communications for impacts in Hispanic media leading into the fight and led Hispanic media outreach for the big event. Our team generated 3.8 Billion media impressions, equivalent to $37.6 Million in media value, with over 500 media placement in the U.S. and Puerto Rico and received over 150 Hispanic media requests for the fight.

Pedro Martinez Book Signing

Major League Baseball Hall of Famer, Pedro Martinez, and 45 Enterprises hosted the baseball legend and visionary’s Book Signing event in Miami, FL. Our team executed a Private invite only VIP event, which hosted 100 celebrities, baseball players, key city influencers and media outlets. A Q&A moderated by Despierta America TV Host, Raul Gonzalez and Miami Beach Mayor, Dan Gelber, honored Mr. Martinez with the key to the city. Our media outreach generated both red carpet and event impacts, as well as social media interaction from media and attendees; media impressions for the event surpassed 160+ million. Celebrity seeding and guest media create an organic real-time conversation, generating on-going interest for the event and motivated attendees to share content in an organic manner to create continued real-time interaction.

Pedro Martinez Book Signing

WE’RE EXCITED TO WORK WITH YOU.