Our Work-Sports

Our Work

Today’s competitive landscape requires a tailored strategy that engages audiences. Our approach will embrace cultural passion points and align them with data-driven strategies to create evergreen campaigns. We find the perfect balance to make your dreams come true.

BRAND ACTIVATION

BRAND CORPORATE

SPORTS

EDUCATION AND FINANCE

VIRAL CAMPAIGNS

Cotto Vs Canelo

Nevarez team ventured into the sports entertainment realm and was tasked with creating a solid Hispanic-oriented PR strategy that would generate buzz and excitment for the highly anticipated Miguel Cotto vs. Canelo Alvarez Championship Fight to broadcast via HBO Pay-Per-View live from the Mandalay Events Center in Las Vegas, NV. We hosted four press conferences across four U.S. cities for national and international media, continued to generate key communications for impacts in Hispanic media leading into the fight and led Hispanic media outreach for the big event. Our team generated 3.8 Billion media impressions, equivalent to $37.6 Million in media value, with over 500 media placement in the U.S. and Puerto Rico and received over 150 Hispanic media requests for the fight.

Pedro Martinez Book Signing

Major League Baseball Hall of Famer, Pedro Martinez, and 45 Enterprises hosted the baseball legend and visionary’s Book Signing event in Miami, FL. Our team executed a Private invite only VIP event, which hosted 100 celebrities, baseball players, key city influencers and media outlets. A Q&A moderated by Despierta America TV Host, Raul Gonzalez and Miami Beach Mayor, Dan Gelber, honored Mr. Martinez with the key to the city. Our media outreach generated both red carpet and event impacts, as well as social media interaction from media and attendees; media impressions for the event surpassed 160+ million. Celebrity seeding and guest media create an organic real-time conversation, generating on-going interest for the event and motivated attendees to share content in an organic manner to create continued real-time interaction.

Pedro Martinez Book Signing

WE’RE EXCITED TO WORK WITH YOU.