Today’s competitive landscape requires a tailored strategy that engages audiences. Our approach will embrace cultural passion points and align them with data-driven strategies to create evergreen campaigns. We find the perfect balance to make your dreams come true.
Billboard Latin Music Week
As the premier Latin Music Conference in the industry, Nevarez Communications was the media and PR agency for the Billboard Latin Music Conference, in charge of developing and executing media strategy, obtaining press coverage before and during the event, and monitoring all press and media onsite during the four-day event. On average, our agency generated media 1 billion media impressions, 200+ media placements (and requests) and over $1 million in media value.
As Visa prepared to launch it’s Shop Save Go campaign in South Florida, the Nevarez Communications was tasked with executing an event that would help communicate to international travelers an exciting partnership between the Visa International Card and Miami Dolphin Mall, with the purpose of offering benefits to international travelers that chose to shop at the mall. On site, a full activation was set-up, along with an executive Q&A moderated by Leila Cobo in order to reveal the new partnership, which garnered millions of local and national media impressions.