Miami, FL (March 31, 2026) — Global Latin music powerhouse Farruko has officially signed with WK Entertainment and Massivo Entertainment for a 360 co-management deal, in alliance with Oscar Paniagua and Walter Kolm, marking a pivotal new chapter in his career and long-term global vision.
Led by CEO and founder Walter Kolm, WK Entertainment represents global superstars including Xavi, Carlos Vives, Emilia, Prince Royce, and Morat, among others. This partnership marks the first major move in Farruko’s next era, aligning him with a team known for building global Latin careers at scale, alongside Oscar Paniagua, who has been a pivotal figure in Farruko’s career leading into this new chapter.
Farruko is one of the few artists who has truly shaped the global reach of Latin music. This next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact. – Walter Kolm
The announcement follows a defining return moment, as Farruko joined Steve Aoki on stage at Ultra Music Festival 2026, performing in front of one of the largest electronic music audiences in the world, where they previewed a new track with Greeicy set for release in the coming months.
“This new chapter comes with a stronger structure. With Oscar, who has been key in developing my career over the years, and now adding Walter Kolm, we’re building a team with a global vision and a long-term focus” – Farruko
“We’re entering a new chapter for Farruko, and having Walter Kolm as a partner on this journey allows us to strengthen a global vision, open new opportunities, and continue building a solid and lasting career” – Oscar Paniagua
With over 15 billion streams across his catalog, Farruko has played a defining role in the globalization of reggaetón. He now enters a new phase focused on reconnecting with global audiences and returning to the forefront of mainstream music with the guidance of WK Entertainment and Massivo Entertainment.
In addition, Farruko is set to release a new album rooted in a powerful cultural narrative, spotlighting Panama as one of the birthplaces of reggaeton, a sound that directly shaped today’s global reggaetón movement. The project brings together key voices from Panama across generations, including Eddy Lover, Boza, and Kafu Banton, bridging legacy and the new wave. More info soon.
