She becomes the first female artist and the first Latina to own a sparkling wine brand
Miami, FL (November 22, 2021) – Global reggaeton artist Natti Natasha, who recently surpassed 600 million views on Youtube with her “Ram Pam Pam” music video, presents TASHA, a sparkling rosé produced in Bordeaux, France. The Dominican-born icon announced the project to her 34.1 million Instagram followers on Friday, November 19th.
“I’ve always been in love with Champagne and sparkling wines,” she says, “but struggled to find an existing product that represented who I am. Rather than partnering with a brand that did not match my personality, I decided to take the plunge and create my own wine from scratch.”
Natti Natasha scouted winemakers around the world and landed on the iconic Bordeaux region, where she met and clicked with a young female French producer, Céline Lannoye. The two women partnered to create TASHA, a classic blend of Cabernet Franc and Merlot, aged for 12 months in the traditional Champagne method.
“My goal was to introduce a super-premium wine from a world-renowned region,” says Natti Natasha. “I wanted the packaging to convey a sense of luxury, without looking too pretentious.”
TASHA will be available in Puerto Rico and the Dominican Republic in December 2021, distributed through Coca Cola Puerto Rico. Limited quantities will be available to U.S. fans via online orders in 2022, with wider U.S. distribution planned for later in the year. The wine will retail in the $30-35 range.
“This is a very personal project. Above all else, I am doing it for myself, my family, my friends and my people,” says Natti Natasha. “TASHA is me in every way — it has a bubbly personality and is the perfect companion for celebration.”
Between her newborn, her new album and the launch of TASHA, 2021 has been an incredible year for the artist. With this release, Natti Natasha becomes the first female artist and the first Latina to own a sparkling wine brand. Definitely worth celebrating by popping a bottle of TASHA.
“I wanted to show all my Latinas out there that nothing is impossible. This is our time. No dream is too big!”
Watch her latest music video “Fue Tu Culpa” HERE:
About Natti Natasha:
Natti Natasha first introduced herself as the preeminent international diva during 2017, and she’s quietly taken over popular culture worldwide with each subsequent move since then. Coming a long way from her hometown of Santiago de los Caballeros in the Dominican Republic, she has broken records, made history, and energized audiences everywhere. To date, she has earned dozens of gold and platinum certifications, generated billions of streams, and tallied over 6 billion YouTube views. Rolling Stone cited her as “the most-watched female artist on YouTube, far surpassing Top 40 queens like Cardi B and Ariana Grande,” while The FADER christened her “one of the new era’s dominant voices.” She went from global anthems such as “Criminal” with Ozuna, “Sin Pijama” with Becky G, “No Lo Trates” with Pitbull and Daddy Yankee to reaching critical mass with her multiplatinum full-length debut, ilumiNATTI, in 2019. It yielded multiple #1 singles, topped charts in the U.S. and Puerto Rico, and posted up billions of streams. Meanwhile, “La Mejor Versión de Mi (Remix)” ft. Romeo Santos vaulted to #1 on four Billboard Latin Charts. Thus far, she has garnered four Premios Lo Nuestro Awards, six Tu Musica Urban Awards, and one Billboard Latin Music Award, performed on The Tonight Show Starring Jimmy Fallon, and collaborated with everyone from Bad Bunny and Jonas Brothers to David Guetta and Dimitri Vegas & Like Mike. Additionally, she serves as Executive Producer on the YouTube Original Series BRAVAS. Most recently, she appeared on KHEA’s 2020 platinum smash “Ayer Me Llamó Mi Ex.” Gearing up for her biggest and boldest chapter yet, she shines like never before on her second full-length album, NattiVidad, in 2021 led by the platinum “Antes que Salga El Sol” and “Ram Pam Pam” with Becky G and the single “Noches en Miami”. So far, the album was one of the few Latin albums by a female artist debuted in Spotify’s “Global Debut Albums” chart and has garnered three No. 1 Latin Airplay and Latin Rhythm singles in the U.S. and Mexico in 2021. Most recently, the Dominican superstar announced her six-episode reality series, Everybody Loves Natti, premiered Nov. 19 on Amazon Prime Video.