How the Colombian Star works his social media




Registration to the conference is open with early bird, loyalty and group rates available. 
Miami, FL, (February, 9 2017)– With over 45.5 million followers on social media (making him the leading Latin male artist on Instagram) and his official YouTube/VEVO channel which has garnered over 4 billion views, it is no wonder Maluma will be featured in the panel, SOCIALIZING MALUMA: How the Colombian star works his social media, during the 28th anniversary of the Billboard Latin Music Conference in Miami.

Maluma has achieved unparalleled success with his Maluma World Tour with sold-out shows throughout Latin America and Spain. As an urban artist, he sold out 3 consecutive nights at Argentina’s Luna Park, 1 night at Direct TV Arena in Argentina and had 3 concerts at Mexico City’s Auditorio Nacional.
In 2015 he released his latest album Pretty Boy Dirty Boy under the Sony Music US Latin label which debuted at #1. In his first year and a half in the U.S. market Maluma garnered five #1 songs on Billboard’s Latin Airplay chart. He is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart (with “Sin Contrato” and “Chantaje”) and only the sixth act to ever achieve the feat.
The conference which will be held April 24-26 at the Ritz-Carlton in South Beach Fla., will also feature key industry leaders and music stars. Registration to the conference is open at  BillboardLatinConference.com with early bird, loyalty and group rates available.
Close to 1,000 attendees are expected at this must-attend event, which once again will feature Q&A sessions and panels with top artists, label, radio, marketing, brand, music service and brand executives.As always, the conference will feature “Superstar Q&As” and marquee sessions like the “Divas Panel” and the yearly groundbreaking “Urban Panel.” Last year, panelists included Daddy Yankee, Don Omar, Marc Anthony and many others.
The Billboard Latin Music Conference 2017 culminates with the annual Billboard Latin Music Awards, which will air live on the Telemundo network April 27 from the Watsco Center at the University of Miami.
For information on the conference and awards, visit BillboardLatinConference.com.
# # #
For Media Coverage Credentials Request:

Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 7.5 million engaged actions in Q4 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard topped Shareablee’s list of U.S. publishers by engagement on Twitter in Q4, ahead of brands including Bleacher Report, BuzzFeed and The New York Times. Billboard magazine has scored major news-generating covers recently including Nicki Minaj, Lana Del Rey, Selena Gomez and Justin Bieber. 
The Hollywood Reporter-Billboard Media Group reaches almost 30 million readers a month online globally, with a social footprint of about 20 million. The Hollywood Reporter-Billboard Media Group’s social footprint exceeds 14.5 million followers across Facebook, Twitter, Instagram, and YouTube. THR’s platforms include an award-winning weekly magazine, dynamic web and mobile sites, social media, and branded events. In February 2016, the brand was awarded the American Society of Magazine Editors’ National Magazine Award for General Excellence in the category of Special Interest Magazines. The honor marked the second National Magazine Award win for THR, which was nominated the last two years for Magazine of the Year, and in 2014 for General Excellence in the Special Interest category. Follow The Hollywood Reporter on Twitter @thr, on Facebook at facebook.com/HollywoodReporter, and on Instagram @hollywoodreporter.