Apr 4

“Dura” by Daddy Yankee is the #1 Song in the United States for second week

Daddy Yankee’s Smash Hit “Dura” (Sexy) reached over 560 Million Views in the first two months.

Get it/Listen to it HERE

Daddy Yankee’s new Smash Hit  DURA (Sexy), is the #1 song on Billboard’s Latin Airplay for a second week in the United States. The song has also been the most played song in 18 countries as reported by Monitor Latino.

DURA is Daddy Yankee’s ninth No. 1 on the Latin Airplay chart. On Hot Latin Songs “Dura” holds at No. 2 for the third week. The music video has reached over 560 million views in two months.

Now seven weeks into its run on the Billboard Hot 100 singles chart, the track reaches 

its current position at No. 54.

Daddy Yankee’s sexy new dance hit is breaking the Internet– Miami.Com

Daddy Yankee’s ‘Dura’ Gets a ‘Simpsons’ Remix: Watch– Billboard

Internet Goes Wild for Grandma Dancing to Daddy Yankee’s ‘Dura’– People.Com

 El éxito de Dura se extiende a 18 países– Hoy



Shot in Los Angeles by director and previous collaborator Carlos Perez [Gasolina, Despacito]. The video showcases great visuals, over the top fashion, individualistic dance styles and beautiful, candid personalities. In the video, the message evolves and becomes a call-to-action for women to claim their space on the dance floor and within society itself. 

Daddy Yankee remains one of the most recognized and influential names in urban music and Latin dance. He was named one of the most influential Hispanics in the world by both CNN and Time Magazine. He has sold over 17 million albums and has over 60 million fans combined on his social networks.  Daddy Yankee is considered the King of Reggaeton and continues to reign with the recent global success of Despacito, which was named the most streamed song and the most watched video of all time. In Summer 2017 Daddy Yankee was the first-ever Latino artist to reach the #1 spot on Spotify. 


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