Nevarez Communications, a full service public relations, marketing, and entertainment management company announces it has been selected to represent Latina celerity chef and internationally renowned television personality, Cielito Rosado.</p> <p>Puerto Rican-born celebrity chef Cielito Rosado began her culinary career in 1991, with a cooking segment on Univisión. In 1999, she moved to WAPA-TV where she launched two cooking shows, which today is one of the most visited on-line cooking portals in Spanish. In 2005, she also released her first book, “Cielito Rosado para todos los días”, a collection of over 350 beautifully-illustrated recipes, which version in English is scheduled for Mothers Day 2010. An entrepreneur at heart, Cielito also owns a culinary supply company that provides food products, including her own private label gourmet coffee harvested in the Puerto Rico Mountains. Throughout her career Cielito has produced TV cooking segments for numerous television productions.
“This is an exciting time for Cielito and we are honored to represent her as she pursues more opportunities to expand her influence,” said Mayna Nevarez, CEO of Nevarez Communications. “She is an amazing role model for other Latinas and reminds us all that with hard work and determination you can reach your dreams.”
The main objective of this relationship is to internationalize the “real estate” offerings of Cielito as a brand with various properties, among these is the popular television show “Cielito What’s Cooking,” which reaches the U.S. Latino audience on WAPA América every Saturday and Sunday at 6:00 p.m. With this show, Cielito also launches a new website which includes not only the Chef’s delicious recipes, but also anecdotes, videos, advice and with a “Mi Tienda”, a latino online store where Cielito fans can purchase “El Libro de Cielito” and latino cooking products difficult to find in the U.S. will also be available; in addition, to the” Café Gourmet de Cielito Rosado”, the cooking book which became a best seller in Puerto Rico and its fourth edition will be available the first quarter of 2010. Currently, www.cielitorosado.com has a registered volume of over 20,000 users. Cielito’s columns appear in the newspapers Centro Tampa, which is published every Friday and Primera Hora in Puerto Rico, which is published every Wednesday, in addition to an online version.
Cielito joins a team of talented culinary chefs represented by Nevarez Communications.
Show Synopsis “Cielito What’s Cooking?”
“Cielito What’s Cooking,” the first production exclusively for WAPA América, with a cooking format modeled on the Food Network, but focused to the Latino market. In each show, Cielito Rosado will present three segments of recipes and occasionally she will end the show with sharing with friends, guests or visiting marvelous places outside of the studio. She will travel around Puerto Rico discovering places and points of interest for tourism such as inns, other whereabouts and cultural events, at the same time we will highlight traditions and interesting facts about our Hispanic heritage. Renown local and international chefs, personalities and celebrities will share with Cielito topics of living a good life along with culinary and wellness secrets. Cielito What’s Cooking has broadcasted over 60 episodes to the US Hispanic market and now Cielito and her production staff are planning to make some changes in stage, programs rundown and production content while entering into a new season by the end of 2009 with a great enthusiasm for the New Year 2010 and years to come.
Cielito Rosado has been for 24 years in the food industry and 18 of those years on television with her segment “Las Sabrosuras de Cielito”, which for 8 years it is broadcasted on WAPA-TV in Puerto Rico. http://www.wapaamerica.com/programa.php?nid=117&view=videos
About Nevarez Communications
Founded in 2003 Nevarez Communications, Inc. is a full service public relations, marketing, and entertainment management company. The Agency is committed to the development of effective and multi-faceted strategic marketing, public relations and business campaigns to help its clients achieve their objectives. Nevarez Communications’ client roster includes Daddy Yankee, Elvis Crespo, Melina Leon, Amelia Vega, Alexis y Fido, Celebrity Cheff Javier Nassar, Culinary Expert Doreen Colondres, Touch Me Marketing, Elastic People, NBA Player Charlie Villanueva, CBS’s daytime drama The Bold and the Beautiful, among some. Our ability to fuse the Hispanic and Domestic markets makes our firm a strong asset to all our current and potential clients. From entertainment to service and product corporations, Nevarez Communications has worked successfully with its clients in researching their marketing objectives and establishing effective Public Relations programs to reach their targets and maximize their goals.
Our Approach
We focus on each of our client’s needs. We listen and react upon the right expectations. Creating a clear view of the direction and objectives of our client’s goals is key in successfully implementing a road map to get there.
Our Uniqueness
Our firm is constructed of a team of hard working professionals who are both creative and experienced in the implementation of successful marketing programs and public relations campaigns. Born inside the Latino culture and fused with the American way of life thru years of living in the United States, all of our professionals understand the uniqueness of the Latino American market. By choosing the right targets, products and strategies, we can successfully incorporate American trends into the Latino culture and vice-versa.
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For more information please contact:
Mayna Nevarez
Nevarez Communications
305.591.3571
mayna@nevarezpr.com
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