Rums of Puerto Rico hosts star-studded Scope’s VIP reception at their VIP Lounge, as well as the ArteFoundation group
MIAMI, FL – December 7, 2009 — Rums of Puerto Rico is a VIP Lounge level sponsor at the Scope Miami Art Show that took place from December 2-6, 2009. With a star-studded kick-off event on Wednesday, December 2, the VIP guests enjoyed the experience of hors d’ouvres by Chef Carlo Villamil and cocktail drinks mixed with a variety of Rums from Puerto Rico. Expert Rum Bartenders entertained the VIP guests with a variety of Rum Drinks that kept the bars busy during the entire event. Beautiful Rones de Puerto Rico models handed Goodie bags containing rum samples, accessories, as well as literature about the variety and history of Puertorican Rums.
Rum ambassador Ahmed Otero offered his expert mixes and knowledge to event participants. Grammy Award winner, Nestor Torres, entertained the guests. Celebrity chefs such as Cipri Gar, Chef Pepin and Doreen Colondres; TV hosts Melissa Marty, Carlos Gastelum and Rafael Mercadante; TV actor Bernhard, and Grammy winner drummer J.J., were also present, among others.
Scope is the world’s leading contemporary art show featuring galleries and artists from over 25 countries around the world.
”Rums of Puerto Rico is proud to be able to participate in the 2009 Scope Miami Art Show,” said Javier Figueroa, Rums of Puerto Rico director. “Our mission is to handle the publicity and promotion fostered by rum consumers in the US. After all, we offer an extensive selection in the rum category that includes Bacardi, Don Q, Ron Llave, Ron del Barrilito and Palo Viejo, among others.”Rums produced in Puerto Rico dominate more than 70% of their category in the US, Bacardi being the largest distiller of rum in the world. Their versatility allows them to be light or full bodied, white, gold, or dark, all according to your taste. These quality brands set the standard of excellence that produce only the finest rums; rums that are versatile and mix well with any kind of beverage or as sipping rums.
Our promotional campaign also includes sponsorships around the US, making appearances at some of the most recognized gastronomic, sports, art, and fashion events. Among them are promotional luncheons for Saborea Puerto Rico in cities such as Chicago, Atlanta, Miami, and Washington, DC as well as Food & Spirit Festivals in select markets; sport events such as the Legg Mason Tennis Classic in Washington, DC; Miami’s SCOPE Art Show; and New York’s Fashion Week.
Appearing for the first time at Scope, Rums of Puerto Rico is also sponsoring the art exhibits of five artists from ArteFoundation, a non-profit organization that aims to generate interest in original editions on paper and multiples through exhibits of works. This is part of the company’s commitment to supporting the arts throughout Puerto Rico and the US.
“Rums of Puerto Rico is pleased to be a sponsor of SCOPE Art Fair in Miami, one of the premier art shows in the world,” said Figueroa. “ArteFoundation supports master printmakers, professional development programs for artist printmakers and the publication of original editions. This year, five original artists from Puerto Rico will exhibit their work at SCOPE. Their prime mediums are oil & canvas, photography and video and it promises to be a diverse art offering.”
In addition, Rums of Puerto Rico Ambassador and Mixologist Ahmed Otero showed off the variety of rums from Puerto Rico and displayed how they blend more desirably than other spirits. Rums of Puerto Rico set up three bars including a Sipping Rums bar with ‘Añejos’, featuring Don Q Gran Añejo, Bacardi Reserva Limitada, Bacardi Reserva Añejo, Trigo’s Reserva Añeja and Ron del Barrilito Tres Estrellas; a serving bar presenting a specialty drink called Red Rum; and an Open Bar where you could ask for your favorite rum drink.Red Rum is a delicious cocktail made with 1.5 oz light Puerto Rican rum, .5 oz Bacardi Peach Red, 3 oz pomegranate juice and 1 oz pineapple juice. You fill a shaker with ice and add all the ingredients. Then you shake and strain into a chilled martini glass and garnish with a pineapple wedge and cherries.
Rums of Puerto Rico, a division of the Puerto Rico Industrial Development Co., was created in 1948 to administrate the advertising and promotional programs that encourage the consumption of rum and protect its leadership in the United States market. They are produced with a standard of excellence that includes only the finest rums and offers an extensive choice in the rum category, including Bacardi, Don Q, Ron Llave, Castillo, Ron del Barrilito and Palo Viejo, among others.
And remember, the finest times are the ones you enjoy responsibly.
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